Advertising Works

Sunday, June 09, 2013

Back in the Day!

About Me

This was my profile back in 2006 when I started this blog! A lifetime has passed since then. Today I am no longer in Ad sales... I am in Ad buying... for myself as an entrepreneur. My business is Distance Reiki Healing and Intuitive Life Coaching.

I consider myself fortunate for the education in advertising I received when I was selling both print media and cable television spots. The landscape in advertising and media in general has changed a great deal. At one point, way past its heyday I sold Yellow pages advertising. My favorite product to sell was cable tv, and the easiest sale was chamber directories.

I love brain storming with small businesses on guerrilla advertising methods! What guerrilla tactics do you employ for your small to medium sized business?

Saturday, June 08, 2013

A New Life!

I had forgotten about this site, so imagine my surprise as I was trying to monetize my current website and I discovered that long ago I had monetized another site and it still existed! I have been out of the advertising sale industry for a while now. Now I sit on the other side of the table, as a business owner trying to get the word out about my own business.

My business? I am a Reiki Master and intuitive coach. I am grateful for the experience I gained selling advertising, because of it I understand targeted marketing. I am also able to understand that only a small percentage of the people that see me will actually contact me to do business. At the same time I know that people are looking for what I offer... I just need to find those people!

It's very much like when I was in advertising sales. Sometimes I would find myself leaving an appointment or getting off the phone after a frustrating conversation mentally say "Next!" to myself! I still feel strongly that it's not about me convincing someone to try my healing or coaching... especially when their are people who already believe in Reiki and are looking for a healer or an intuitive!

So today's advertising nugget: Who is your perfect customer? Where do you find them? Advertise there!

Saturday, February 18, 2006

How to reach Suburban Wayne County for Pennies!

Do you want to have your business card in every Suburban Wayne County home and business (including new move-in's) for the whole year? This does not include the City of Detroit at this time. The population of Suburban Wayne County is 1,025,518 and the median Income is $47,875. There are more than 400,000 Households that are looking for various products and services... don't miss out... get a part of that business! If you have any interest in this please email me and I will help you make it happen!

A Happening Place!

Well we all survived Super Bowl XL! The City of Detroit received glowing reviews and it was truly exciting to see all the activity in the area! Restaurants and Clubs were hopping, with limos crowding their parking lots. Media Buses were in the area and the warm temperatures made life in Michigan enjoyable -- even though it didn't help the Winter Blast activities!

The Detroit Metro Area has a lot to offer... I'm always amazed when I travel at how similar we are to other Metro areas! The first time I was sent somewhere on business it was Schaumberg, IL. As I drove to my hotel in my rental car I remember thinking, " This looks just like Livonia, MI!" Another time I was on business in Philly. We ate at the Hard Rock. That was before Detroit had one. Now that Detroit has one I have to say it is way better...and why wouldn't it be with our rich background of Motown, Eminem and more!

We are looking forward to many more events coming to the area! Downtown looks great and so do the Suburbs! We have our welcome mat out world... come on over!

Sunday, November 13, 2005

Oakland County Michigan

Last call for the Oakland County Book!
In 2002, the per capita personal income in Oakland County was $47,394. This was an increase of 23.2% from 1997. The 2002 figure was 153% of the national per capita income, which was $30,906.
As you can see... this is a very desirable communtiy to reach!

Sunday, October 02, 2005

The No-Brainer

Advertising can be confusing and intimidating for many businesses. Whether you are a business person with a retail store or in the service industry, the advertising you want is probably simply advertising to drive customers to you, not the glitzy image ads of Madison Avenue. If you are say, a jeweler selling Rolex watches, you will have support from Rolex that will include those ads. You can use that to let people know you sell that Brand and drive the Rolex seeking traffic to your store.

But let's say you are a Mom & Pop lawn maintenance company... your immediate advertising goal will be to get the word out about your service to people who are looking for that service...not create an image ad. And where will you run your ad? As I've mentioned before, a good media mix is important, but the most basic place to advertise is your local Yellow Pages.

People look in the Yellow Pages when they have a need. They have money in one hand and the phone in the other. Someone is going to get their business, NOW! What better place is there to be? It is the one place where any business can be represented. There is a category or heading for everything under the sun. You don't have to figure out what kind of magazine or TV show you potential customers will be watching -- you just have to be in your category; have an ad that speaks to the customer's need and you'll get their call!

That jeweler selling the Rolex watches also benefits from being in the book. Even though he might have some support from Rolex for Cable TV ads or a local magazine - the most basic thing he should do is the Yellow Pages . The magazine will get thrown away and the TV ad is over in 30 seconds. What those ads do is raise awareness. Now the consumer thinks about that TV ad and wants to know just where that store was. Are they going to sit and watch TV in hopes of seeing that ad again or are they going to pick up the Yellow Pages and look under jewelers? Your Yellow Pages ad will increase the effectiveness of any other advertising you do -- now that is an effective media mix!