Back in the Day!

About Me

Paula Kirsch

I am currently an Account Representative in the Yellow Pages Industry. I have been helping advertisers get results for more than 15 years, utilizing a variety of visual media, including, newspaper, magazine, directories, and television.

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This was my profile back in 2006 when I started this blog!  A lifetime has passed since then.  Today I am no longer in Ad sales... I am in Ad buying... for myself as an entrepreneur.  My business is Distance Reiki Healing and Intuitive Life Coaching.  

I consider myself fortunate for the education in advertising I received when I was selling both print media and cable television spots.  The landscape in advertising and media in general has changed a great deal.  At one point, way past its heyday I sold Yellow pages advertising.  My favorite product to sell was cable tv, and the easiest sale was chamber directories.

I love brain storming with small businesses on guerrilla advertising methods!  What guerrilla tactics do you employ for your small to medium sized business?

A New Life!

I had forgotten about this site, so imagine my surprise as I was trying to monetize my current website and I discovered that long ago I had monetized another site and it still existed!  I have been out of the advertising sale industry for a while now.  Now I sit on the other side of the table, as a business owner trying to get the word out about my own business.

My business?  I am a Reiki Master and intuitive coach.  I am grateful for the experience I gained selling advertising, because of it I understand targeted marketing.  I am also able to understand that only a small percentage of the people that see me will actually contact me to do business.  At the same time I know that people are looking for what I offer... I just need to find those people!

It's very much like when I was in advertising sales.  Sometimes I would find myself leaving an appointment or getting off the phone after a frustrating conversation mentally say "Next!" to myself!  I still feel strongly that it's not about me convincing someone to try my healing or coaching... especially when their are people who already believe in Reiki and are looking for a healer or an intuitive!

So today's advertising nugget:  Who is your perfect customer?  Where do you find them?  Advertise there!