Who Are You Trying to Reach?

What does your customer look like? Who buys your product or uses your services? Why do I ask? Because it makes a difference in how and where you advertise. If you are selling skateboards and your customers are mostly young men then you want to reach young men. Cable Television is a great way to do this. ESPN, ESPN2, MTV are good choices. You may even be able to save money buying overnite spots with this group - 24 hour rotators are also less expensive. This is not the easiest group to target, but with a little research and planning you can target your group, save money and have an effective plan. A word to the wise ... don't put all of your eggs in one basket. The best plan is a media mix.... but that's another post.